Advertise With The Pourch
Authentic whiskey storytelling for distilleries, bourbon brands, and craft producers who care more about getting it right than getting it big.
I’ll say this up front: The Pourch is young. I’m not going to dress it up as something it isn’t. What I can tell you is that the traffic I do have is real — mostly people finding me through search because they’re actually looking for a bottle, a distillery, or a story worth their time. No bought followers, no engagement pods, no inflated numbers I’d be embarrassed to back up if you checked yourself.
Why Partner Now
Every established whiskey blog you know was small once. The difference between them and the next one is that somebody took a chance early, before the rates went up and the inbox got crowded. That’s where we are right now.
When you work with The Pourch, you’re working with me. Not an account manager, not a content team relaying notes through three layers of approval — me, the guy tasting the whiskey and writing the words. Your story gets read by someone who actually cares whether it’s told well, and that shows up in the final piece.
Who’s Reading
My audience skews toward people who found me through search — meaning they were already looking for something specific, not scrolling past an ad. That’s a smaller number than some sites throw around, but it’s the kind of traffic that actually converts, because they showed up with intent. Readers span the country, not just the usual bourbon-belt states you’d expect. If you want the specifics — engagement rates, geography, whatever helps you make the call — just ask. I’ll send you the real numbers, not a highlight reel.
Partnership Options
Product Feature — $75–125 A standalone review of your bottle, product, or gear. My honest tasting notes, written the same way I write for anyone — no guarantee of a glowing review, just a fair shake and my real opinion. Includes original photos, a backlink to your site, and one share across my social channels. Usually turns around in a week or two.
Distillery Spotlight — $150–300 The deeper version. History, process, the people behind the whiskey — the kind of piece that’s actually worth reading, not just skimming. Original photography, and it lives permanently in my distillery directory, which happens to be the most-visited part of the site. If a visit requires travel, we’ll work out those costs separately based on distance.
Sidebar Placement — $40–75/month Ongoing visibility across the site, month to month. No long contracts, no lock-in. This tier is priced for where my traffic actually is right now — as the audience grows, so will the rate, but early partners keep their original terms.
Affiliate Partnerships If you’ve got an affiliate program already running, I’m open to performance-based arrangements where we both win when a bottle actually sells. Send details and we’ll figure out if it’s a fit.
How I Handle Sponsored Work
Sponsored content gets labeled as sponsored. Affiliate links get disclosed. If you send me a bottle, I’ll tell you what I actually think of it — the good and the not-quite-there — because a review that only ever says nice things isn’t worth much to either of us. Paying for a feature doesn’t buy editorial control; it buys my honest attention, which is worth more in the long run.
Let’s Talk
If any of this sounds like a fit — or if you’ve got an idea that doesn’t fit neatly into a tier above — email me directly.
Tell me a little about your brand, what you’re hoping to promote, and roughly what budget you’re working with. I read and respond to every email myself, usually within a couple of days.