Alpine Distilling Social Aid & Pleasure Club sits right on Park City’s Main Street, bringing craft spirits and New Orleans-inspired cocktails to Utah’s mountain town scene. Founded by brothers Spencer and Jake Morrill along with partner Sam LeCure, this isn’t your typical mountain distillery—it’s part cocktail bar, part production facility, with a name that pays homage to the social clubs of New Orleans. The space combines distilling operations with a full bar experience, making their own vodka, gin, and whiskey while serving up creative cocktails that blend mountain town vibes with Southern flair. You’ll find them in a sleek, modern space that feels more urban speakeasy than rustic cabin, which makes sense given their focus on craft cocktails alongside their house-made spirits. The Morrill brothers brought hospitality backgrounds to the venture, while LeCure’s experience in the spirits industry helped shape their production approach. They opened with the vision of creating a social hub that happens to make its own booze, rather than a traditional distillery that serves drinks as an afterthought.
