CRAFT DISTILLERY

Southern Pride Distillery

Fayetteville,
Tennessee
— Bourbon, Moonshine

TOURS AVAILABLE

TASTINGS

RESERVATIONS

FAMILY FRIENDLY

BOTTLE SALES

DISTILLERY SNAPSHOT

📞 (931) 433-9137
🌐 http://www.southernpridedistillery.com/
📍 108 Smith Mill Rd, Fayetteville, TN 37334, USA

ABOUT THIS DISTILLERY

Southern Pride Distillery sits on Smith Mill Road in Fayetteville, Tennessee, where founders Jim and Kathy Butler turned their retirement dream into reality in 2014. After careers in manufacturing and education respectively, the couple decided to try their hand at craft distilling, setting up shop in a converted industrial building that now houses their small-batch operation. They focus primarily on bourbon and moonshine, keeping things simple and traditional while building their reputation one bottle at a time. The Butlers didn’t jump into distilling on a whim—Jim spent months researching recipes and techniques, eventually settling on a mash bill that emphasizes corn from local Tennessee farms. The distillery operates with a 250-gallon copper pot still, allowing them to maintain tight control over every batch while keeping production at a manageable scale. Kathy handles much of the business side while Jim manages production, and together they’ve created something that feels authentically Tennessee without the tourist trap atmosphere. Visitors get a genuine look at small-scale distilling operations, complete with the smell of fermenting mash and the sight of copper gleaming under warehouse lights. The space isn’t fancy—concrete floors, metal buildings, and the kind of no-nonsense setup that prioritizes function over form. But that’s exactly what makes it work. You’re seeing how spirits actually get made, not a polished version designed for Instagram.

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WHAT SETS THEM APART

Southern Pride operates at a scale that’s genuinely small—their 250-gallon still produces maybe 50-60 barrels per month when running full tilt, which puts them in true craft territory rather than the industrial craft category. Jim Butler sources corn directly from Tennessee farms within a 50-mile radius, creating genuine local character that goes beyond marketing speak. The distillery also maintains an old-school approach to aging, using standard 53-gallon barrels in an uncontrolled warehouse environment where Tennessee’s temperature swings do the work that some distilleries try to rush with technology.

TOURS AVAILABLE

TASTINGS

FOOD AVAILABLE

COCKTAILS

RESERVATIONS

FAMILY FRIENDLY

BOTTLE SALES

THE VISITOR EXPERIENCE

Tours here feel more like visiting someone’s serious hobby operation than a commercial distillery, which is both the appeal and the limitation. Jim or Kathy typically handle visitors personally, walking you through their small production floor where you can actually see every piece of equipment and understand how it all connects. The tasting happens at a simple bar setup where you’ll try their bourbon alongside their flavored moonshines, with honest explanations about what works and what they’re still perfecting. Don’t expect elaborate tasting rooms or gift shops—this is about the spirits and the process.

IS IT WORTH VISITING

If you’re into authentic craft distilling experiences and don’t need bells and whistles, Southern Pride delivers exactly what small-batch enthusiasts want to see. You’ll learn more about actual distilling in 30 minutes here than at some larger operations with fancier facilities. However, if you’re looking for entertainment value, elaborate tours, or impressive architecture, you might leave wanting more. This appeals most to serious spirits drinkers who appreciate seeing the craft in its unvarnished form, rather than casual tourists looking for an afternoon activity.

⚠️ VISITING TIPS

Call ahead rather than just showing up—the Butlers often handle tours personally, so timing matters, especially during production days. The distillery is a bit tricky to find since it’s in an industrial area, so use GPS and look for the small Southern Pride sign on the building. Saturday afternoons tend to work best for visits since production usually wraps up earlier in the week. Ask Jim about his mash bill experiments if you’re genuinely interested in the technical side—he’s happy to talk shop with fellow enthusiasts. Don’t expect a long tasting menu; they focus on doing a few things well rather than offering dozens of products.

FREQUENTLY ASKED QUESTIONS

Southern Pride Distillery — Visitor FAQ

Do I need to make an appointment to visit?
Yes, definitely call ahead since Jim and Kathy often handle tours personally and need to coordinate around production schedules. They prefer to give visitors their full attention rather than rushing through visits.
What should I expect from the tasting?
You’ll try their bourbon plus a few moonshine varieties, usually including fruit-flavored options. It’s not an extensive lineup, but they focus on quality over quantity and Jim will explain the production details behind each spirit.
Is this suitable for large groups?
The facility works better for smaller groups since space is limited and tours are personal rather than scripted presentations. Groups larger than 8-10 people might be difficult to accommodate comfortably.

GETTING THERE

Find Southern Pride Distillery

📍108 Smith Mill Rd, Fayetteville, TN 37334, USA

 — 

📞 (931) 433-9137

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