South Hollow Spirits sits on Shore Road in North Truro, Massachusetts, bringing craft distilling to the outer reaches of Cape Cod. Founded by Chris Lohring and Liz Lohring in 2017, this small-batch operation emerged from Chris’s background in craft brewing—he previously founded Notch Brewing—and the couple’s shared vision of creating premium spirits in one of New England’s most scenic coastal locations. The distillery occupies a converted building that captures the maritime spirit of the Cape, where they focus on producing vodka, gin, and seasonal specialties using locally-sourced ingredients when possible. What started as a retirement project for the Lohrings has evolved into a legitimate craft spirits operation that draws both locals and tourists looking for something beyond the typical Cape Cod wine and beer scene. The operation remains intentionally small, with Chris handling much of the distillation work himself while Liz manages the business side and customer experience. Their approach reflects the Cape’s slower pace—they’re not rushing to scale up or chase trends, but rather focusing on perfecting their core spirits and creating a welcoming tasting experience for visitors who make the trek to North Truro.