Ole Smoky Distillery “The Holler” sits right on the Parkway in downtown Gatlinburg, making it impossible to miss with its rustic mountain facade and the constant stream of tourists flowing in and out. Founded by Joe Baker, Cory Cottongim, and Tony Breeden in 2010, this was Tennessee’s first legal moonshine distillery since Prohibition ended. The trio grew up in East Tennessee hearing stories about their families’ moonshining heritage and decided to bring those recipes out of the hills and into the legal light of day. What started as a 2,500-square-foot facility has expanded into multiple locations, but “The Holler” remains the flagship where it all began. They produce moonshine, whiskey, and an impressive array of flavored spirits that range from traditional corn-based ‘shine to creative concoctions like banana pudding and cinnamon moonshine. The building captures that authentic Appalachian feel with reclaimed wood, mason jar lighting, and the constant sound of bluegrass music, though it’s definitely designed for the tourist crowds that pack Gatlinburg year-round. You’ll find copper stills visible through windows and plenty of opportunities to sample their extensive lineup of spirits that have helped put Tennessee moonshine back on the map legally.