Stitzel-Weller Distillery sits on 15 acres in Shively, Kentucky, carrying one of bourbon’s most legendary names. Originally built in 1935 by Julian “Pappy” Van Winkle Sr. and Alex Farnsley, this was the home of the famous Old Fitzgerald and W.L. Weller brands for decades. After closing in 1992, Diageo restored the historic property and reopened it in 2014 as a premium visitor experience, complete with the original limestone buildings and that iconic red brick facade. Today it serves as both a working distillery producing Bulleit Bourbon and a shrine to Kentucky bourbon heritage.
The restoration brought back the soul of a place that helped define American whiskey. Diageo invested millions to preserve the original architecture while adding modern production capabilities, including custom copper pot stills for small-batch releases. The property now houses the Bulleit Frontier Whiskey Experience, complete with interactive exhibits that tell the story of both the Stitzel-Weller legacy and the Bulleit brand’s own journey. Master distiller Eboni Major oversees production here, bringing expertise from her previous work at other major Kentucky distilleries.
You’ll walk through history here, from the original barrel warehouses where Pappy’s whiskey once aged to modern production areas where Bulleit’s signature high-rye bourbon comes to life. The experience feels like a cross between a working distillery and a bourbon museum, with tasting rooms that overlook the production floor and exhibits that dig deep into whiskey-making traditions. It’s tourism done right for a property that earned its place in bourbon history the hard way.